Hi!
I’m Karla Zamora, founder of Fresh Metrics.
I’m excited to help online entrepreneurs like you, who are ready to start using their data to help them make the important business decisions to get the results they want.
With over ten years experience in the analytics space, I make sure that you’re all set up to be able to understand the performance of your entire marketing & business ecosystem, from your social media performance, to your sales funnels and everything in between.
Let’s have you working smarter and not harder!
Ready to Get Started?
Here are the ways I can support you:
Complete Analytics Implementation
Complete strategy, implementation and optimization of your business’s data systems.
Google Analytics 4 Transition
Get support transitioning your existing data tracking and reports to the new GA 4 platform.
Analytics Power Hour
Get 1-on-1 support for your specific analytics and data questions.
Latest from the blog
Sharing with you all things analytics and measurement
to help you do more of what’s working and less of what isn’t.
Blog
Stop by and see what’s on Insta!
![GA4 Metrics & Report Changes [📍 Save for later]
The new Google Analytics version comes with many changes which will impact us.
There are metrics, functionality and reports that are new and also altered.
There will be new ways of collec](https://images.squarespace-cdn.com/content/v1/5b09eaa185ede1b5cc3fd6be/1614280531608-FG2A97K6851CSIJ46XOB/image-asset.jpeg)
![Steps to moving to GA4 [📍 Save for later]
If you have started to hear the whispers of the new #googleanalytics version that was recently released and are starting to make plans to transition over, then this post is for you.
GA4 is out and](https://images.squarespace-cdn.com/content/v1/5b09eaa185ede1b5cc3fd6be/1614280531608-WM44Q12RZ1RJKQPT6Q7Q/image-asset.jpeg)
![Ad Hoc Analysis Checklist [📍 Save for later]
Your ability to be able to successfully analyze your Ad Hoc Analyses will be dependent on keeping in mind the following things:
𝟭. 𝗗𝗮𝘁𝗮 𝗦𝗼𝘂𝗿𝗰𝗲𝘀
- Are you clear on what are the various d](https://images.squarespace-cdn.com/content/v1/5b09eaa185ede1b5cc3fd6be/1618461229292-Z0GTEGEBM01EWZPQHAS1/image-asset.jpeg)
Events are a new feature in Google Analytics 4, and when used strategically, they are GA4's superpower! Let's dig into events, and you can use them in your business to track and analyze your data effectively.