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Making the Complicated Simple

 I'm here to make the complicated simple and have you using your website data to save money and get more satisfied clients before you know it.


I'm Karla Zamora, the founder of Fresh Metrics.

Working as a Digital Analyst in large organizations for the last 10 years, I have been involved in helping with the implementation of complex and large analytics strategies.

These strategies have enabled the collection, measurement and in-depth analysis of the overall business performance in order to drive growth and lower costs. 

My passion for analytics started when I too was a small business owner.

As the owner of a small online toy boutique, I learned the benefits of having an analytics implementation on your website. It helped me:

  • Understand what products my customers were interested in and which ones would never be looked at.

  • Allocate marketing dollars to the campaigns that were getting me sales.

  • Know what was driving qualified traffic to my site vs. what wasn't.

  • And so much more!


Now, I want to give you the knowledge and tools to make it easy to get the information you need to eliminate the guesswork and costly mistakes, so you can focus on making your business a success.

I am here to make the complicated simple.


Want to get started working together?

Contact me to schedule a FREE 30 minute discovery call and we can get you on your way to stress free decision making - at least when it comes to your analytics.


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Full of great tips, tools and information on data, analytics and more!